Integrated Marketing Communication

Putting the Human Person at the Core

• Author(s): Jerry Kliatchko,
• Publisher: Cambridge Scholars Publishing
• Pages: 135
• ISBN_10: 1527542394
  ISBN_13: 9781527542396
  
• Language: en
• Categories: Social Science / Media Studies , Business & Economics / Advertising & Promotion , Business & Economics / Industries / Media & Communications ,

Description:... This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.