Public Opinion

• Author(s): Vincent Price,
• Publisher: SAGE
• Pages: 112
• ISBN_10: 0803940238
  ISBN_13: 9780803940239
  
• Language: en
• Categories: Language Arts & Disciplines / Communication Studies , Political Science / Public Affairs & Administration , Social Science / Sociology / General ,

Description:... Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.