Destination Branding for Small Cities

The Essentials for Successful Place Branding

• Author(s): Bill Baker,
• Publisher: Destination Branding Book
• Pages: 191
• ISBN_10: 0979707609
  ISBN_13: 9780979707605
  
• Language: en
• Categories: Business & Economics / Development / Economic Development , Business & Economics / Industries / Hospitality, Travel & Tourism ,

Description:... Highlights why branding is important to amibitious places; the pitfalls in destination branding and how to avoid them; how to define your positioning and Destination Promise; critical questions to test your positioning, logo and tagline; ways to encourage stakeholders to be champions for the brand; and how to deliver outstanding brand experiences.