Design Rules for Letter Heads
Over 75 Examples from the Simple to the Spectacular
Description:... Contains the basic info. you need to design, or commission the design of, a letterhead. Includes a portfolio of over 75 letterhead designs (& other items of stationery) which illus. how a letterhead can be: brilliant, imaginative, outrageous, systematic, cost effective, extravagant, unexpectedly informative, entertaining, memorable, & many other attributes as well. Contents: Why You Need This Book; Designers & Clients; Schedules & Budgets; Formats, Folding, Filing, Copying & Faxing; Paper; Stationery Ranges; Letterheads & Bus. Cards; Compliments Slips & Envelopes; Invoices & Order Forms; Typography; Organizing the Text; Printing & Finishing; On Screen: From Mailbox to Inbox, Screen to Printer, & Screen to Screen; & Details. Illustrations.
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