How Digital Intelligence Drives Business Growth

• Author(s): Zhizhuan Business Research Institute,
• Publisher: Springer Nature Singapore
• Pages: 392
• ISBN_10: 9819943019
  ISBN_13: 9789819943012
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Management , Business & Economics / E-Commerce / General , Computers / Database Administration & Management , Computers / Electronic Commerce , Computers / Desktop Applications / General , Mathematics / Probability & Statistics / General ,

Description:... This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.