Going Digital Wedding and Portrait Photography
Description:... As a photographic professional, you're almost certainly aware that digital photography will become an integral part of any photographic business. The difficult part is to work out which part, how much, and when. Going Digital: Wedding and Portrait Photography is designed to help deal with those issues. The technology is explained, from the charge-coupled device at the heart of the camera to the wider business-based aspects of building a system to suit your needs. Production considerations including speed, quality, quantity and archival permanence are dealt with. The business areas that are covered include using the Internet as a way of increasing client numbers and sales. The issue of costs is examined alongside the revenue benefits that digital photography can make possible. Several ideas are discussed about using the new technology to develop new revenue-generating areas. Throughout the book, case studies are presented in which professional photographers describe their experiences with digital photography, from how they began to use it to how it has affected their work. The book contains many photographs showing the different approaches used by the photographers in the case studies. Finally, at the end of the book, there is a reading list of recommended titles, websites that you are likely to find useful, a glossary and a comprehensive index. Book jacket.
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