Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

• Author(s): . Rajagopal,
• Publisher: Springer
• Pages: 318
• ISBN_10: 1137366788
  ISBN_13: 9781137366788
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / International / General , Business & Economics / Production & Operations Management , Business & Economics / Strategic Planning , Business & Economics / International / Economics & Trade , Business & Economics / General , Business & Economics / Research & Development , Business & Economics / Organizational Behavior ,

Description:... The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.