The British Motor Industry, 1945-1994
A Case Study in Industrial Decline
Description:... A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseasmanufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined tomake a distinctive contribution to our understanding of the performance of UK manufacturers.
Show description