The History and Advancement of African Americans in the Advertising Industry, 1895-1999

• Author(s): Janice Ward Moss,
• Publisher: Edwin Mellen Press
• Pages: 82
• ISBN_10: 0773469451
  ISBN_13: 9780773469457
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Social Science / Ethnic Studies / American / African American & Black Studies ,

Description:... This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.