Marketing Big Oil: Brand Lessons from the World’s Largest Companies

• Author(s): M. Robinson,
• Publisher: Springer
• Pages: 153
• ISBN_10: 1137388072
  ISBN_13: 9781137388070
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Industries / Energy , Business & Economics / Public Relations , Business & Economics / Sales & Selling / General , Business & Economics / Advertising & Promotion , Technology & Engineering / Power Resources / General ,

Description:... Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.