Data Mining for Design and Marketing

• Author(s): Yukio Ohsawa, Katsutoshi Yada,
• Publisher: CRC Press
• Pages: 336
• ISBN_10: 1420070223
  ISBN_13: 9781420070224
  
• Language: en
• Categories: Business & Economics / Sales & Selling / General , Computers / General , Computers / Programming / Games , Computers / Data Science / Data Analytics , Computers / Machine Theory ,

Description:... Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de