Concise Introduction to Sport Marketing

• Author(s): T. B. Cornwell, Steffen Jahn,
• Publisher: Edward Elgar Publishing
• Pages: 206
• ISBN_10: 1802208410
  ISBN_13: 9781802208412
  
• Language: en
• Categories: Sports & Recreation / Business Aspects , Business & Economics / Sales & Selling / General , Business & Economics / Marketing / General ,

Description:... This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.