Aesthetic Medicine

Practicing for Success

• Author(s): Marie Czenko Kuechel,
• Publisher: Jones & Bartlett Learning
• Pages: 382
• ISBN_10: 0763732664
  ISBN_13: 9780763732660
  
• Language: en
• Categories: Medical / General , Medical / Hospital Administration & Care , Medical / Public Health , Medical / Surgery / Cosmetic & Reconstructive , Medical / Practice Management & Reimbursement ,

Description:... Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.