Principles of Retailing

• Author(s): Rosemary Varley, Mohammed Rafiq,
• Publisher: Bloomsbury Publishing
• Pages: 356
• ISBN_10: 1350304905
  ISBN_13: 9781350304901
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.