Business Research Methods

• Author(s): William G. Zikmund, Barry J. Babin, Mitch Griffin, Jon C. Carr,
• Publisher: South-Western Cengage Learning
• Pages: 674
• ISBN_10: 1439080674
  ISBN_13: 9781439080672
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Management , Business & Economics / Marketing / General , Business & Economics / Marketing / Research ,

Description:... This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.