Global Exchanges

The Washington Post International Marketing Companion

• Author(s): Washington Post Writers Group,
• Publisher: Allyn and Bacon
• Pages: 306
• ISBN_10: 0205147208
  ISBN_13: 9780205147205
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... A compendium of international marketing articles selected from the Washington Post. The articles include an in-depth, two-part examination of the Keiretsu system and a brief sketch of a church in Hungary that preaches the gospel of capitalism to frenzied believers.