Designing Easy-to-use Websites

A Hands-on Approach to Structuring Successful Websites

• Author(s): Vanessa Donnelly,
• Publisher: Addison-Wesley
• Pages: 452
• ISBN_10: 0201674688
  ISBN_13: 9780201674682
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / E-Commerce / General , Computers / Internet / General , Computers / Web / General , Computers / Internet / Web Design , Computers / Internet / Web Programming ,

Description:... -- Book is based on the research project that IBM has been using to set up their site. Donnelly is the prime to person to relay the knowledge that IBM has gained during the process and wants to share.-- Convoluted e-commerce sites can lose up to half of their potential sales and 40% of their return visitors if customers can't find merchandise. Despite these high stakes, Fortune 1000 companies continue to spend an average of 1.5 to 2.1 million each year on redesigns without knowing whether the redesign actually made the site easier to use. Forrester Research-- Ease of use is critical to e-business-- Uses Information models shown within diagrams that use UML.-- Creates the robust information web site that can be navigated easily and kept up to date