Anatomy of a Business Plan
A Step-by-step Guide to Start Smart, Building the Business and Securing Your Company's Future
Description:... Selected as the 1994 Ben Franklin Award winner for Best Business Book, Anatomy of A Business Plan has guided more than a half million people -- with a proven, step-by-step process for developing a polished, professional and results-oriented plan.An effective, up-to-date business plan is the key to starting a business, maintaining growth, accessing financing and keeping on track for any new venture.
This fourth edition has been updated with the latest marketing strategies that incorporate the Web; up-to-date business plans; the latest resources for entrepreneurs; and a new section on exit planning. Packed with resources, sample forms, worksheets, examples, and two fully developed actual plans, entrepreneurs will find all the tools needed to start and stay on the success track.
Learn the experts' inside secrets to:
-- creating an "Executive Summary" that captures the core of a business
-- writing the plan that satisfies lenders and investors -- and generates cash
-- researching and developing a winning marketing plan
-- developing financial statements and planning for cash flow
-- evaluating a business' potential in the marketplace
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