Infotrends

Profiting From Your Information Resources

• Author(s): Donald A. Marchand, Forest W. Horton,
• Publisher: Wiley
• Pages: 324
• ISBN_10: 0471816809
  ISBN_13: 9780471816805
  
• Language: en
• Categories: Business & Economics / Decision-Making & Problem Solving , Business & Economics / Management ,

Description:... A guide to capitalizing on new information technologies. Surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from companies like Sears, Du Pont, GM, and Federal Express. Offers a multitude of ideas that managers can use right away--from retraining employees using videodisks to letting customers tap into a company's database.