Blowing Up the Brand

Critical Perspectives on Promotional Culture

• Author(s): Melissa Aronczyk, Devon Powers,
• Publisher: Peter Lang
• Pages: 338
• ISBN_10: 1433108674
  ISBN_13: 9781433108679
  
• Language: en
• Categories: Art / Business Aspects , Business & Economics / Marketing / General , Education / Teaching / Subjects / Arts & Humanities , Language Arts & Disciplines / Communication Studies , Language Arts & Disciplines / Public Speaking & Speech Writing , Psychology / General , Reference / Consumer Guides , Social Science / Anthropology / Cultural & Social , Social Science / Popular Culture , Social Science / Sociology / General ,

Description:... "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.