Toward Integrative Corporate Citizenship

Research Advances in Corporate Social Performance

• Author(s): M. Orlitzky, D. Swanson,
• Publisher: Palgrave Macmillan UK
• Pages: 262
• ISBN_10: 0230201873
  ISBN_13: 9780230201873
  
• Language: en
• Categories: Business & Economics / Strategic Planning , Business & Economics / Leadership , Business & Economics / Corporate Finance / General , Business & Economics / Business Ethics , Business & Economics / Management , Business & Economics / General , Business & Economics / Economics / General ,

Description:... Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.