Public Relations Writing

An Issue-driven Behavioral Approach

• Author(s): Kerry Tucker, Doris Derelian, Donna Rouner,
• Publisher: Prentice Hall
• Pages: 382
• ISBN_10: 0132269783
  ISBN_13: 9780132269780
  
• Language: en
• Categories: Business & Economics / Public Relations ,

Description:... Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.