Use and Control of Social Media in International Franchise Systems
Description:... The use of social networking services or social media like Facebook, Twitter, YouTube, MySpace and many others has grown exponentially in recent years. These media phenomena are increasingly used by brand owners, their customers and their employees. This report deals with some of the challenging legal issues that have arisen along with the use of such sites and the particular impact of such issues on international franchising. It provides practical guidance on how such use should be managed and controlled in international franchise arrangements. Because of the relative infancy of most social m.
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