Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

• Author(s): Aline Krämer,
• Publisher: Springer
• Pages: 364
• ISBN_10: 365808930X
  ISBN_13: 9783658089306
  
• Language: en
• Categories: Business & Economics / Production & Operations Management , Business & Economics / International / General , Business & Economics / Research & Development , Business & Economics / General , Business & Economics / Marketing / Research ,

Description:... The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.