Street Smarts

An All-Purpose Tool Kit for Entrepreneurs

• Author(s): Norm Brodsky, Bo Burlingham,
• Publisher: Penguin Publishing Group
• Pages: 288
• ISBN_10: 1101195762
  ISBN_13: 9781101195765
  
• Language: en
• Categories: Business & Economics / Entrepreneurship , Business & Economics / New Business Enterprises ,

Description:... "One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.