Fresh Ideas for Designing with Black, White, and Gray
Description:... "Often, you have no practical alternative but to design in black and white - especially when working on low-budget jobs. But sometimes - even for the big budgets - black and white is simply the best alternative for dynamic design." "Here are more than 150 energetic pieces that venture into the diverse, sophisticated and expressive creative possibilities, of black, white and all the shades in between." "You'll find production specs and descriptions of the concepts behind the designs - along with cost-cutting strategies, special printing techniques, and innovative uses of metallic inks, type, images, papers and more ... all to help you pump up your black-and-white or limited-color projects."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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