Marketing Management

• Author(s): R S N Pillai,
• Publisher: S. Chand Publishing
• Pages: 545
• ISBN_10: 8121932440
  ISBN_13: 9788121932448
  
• Language: en
• Categories: Business & Economics / Marketing / General ,

Description:... Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.