Propaganda and Persuasion

• Author(s): Garth Jowett, Victoria O'Donnell,
• Publisher: SAGE
• Pages: 422
• ISBN_10: 1412908981
  ISBN_13: 9781412908986
  
• Language: en
• Categories: Education / Teaching / General , Language Arts & Disciplines / Communication Studies , Language Arts & Disciplines / Linguistics / Sociolinguistics , Language Arts & Disciplines / Rhetoric , Political Science / General , Political Science / Propaganda , Psychology / General ,

Description:... Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.