An excellent book for commerce students appearing in competitive, professional and other examinations.
Business Communication (Compulsory Course)
Objective:
To equip students of the B. Com. (Hons.) course effectively to acquire skills in reading, writing, comprehension, as also to use electronic media for Business Communication.
Unit 1:-
Nature of Communication Process of Communication, Types of Communication (Verbal & Non Verbal), Importance of Communication, Different forms of Communication. Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers.
Unit 2:-
Business Correspondence : Letter Writing, Presentation, Inviting Quotations, Sending Quotations, Placing Orders, Inviting Tenders, Sales Letters, Claim & Adjustment Letters and Social Correspondence, Memorandum, Inter Office Memo, Notices, Agenda, Minutes, Job Application Letter, Preparing the Resume.
Unit 3:-
Report Writing Business Reports, Types, Characteristics, Importance, Elements of Structure, Process of Writing, Order of Writing, the Final Draft, Check Lists for Reports.
Unit 4:-
Vocabulary Words often Confused, Words often Misspelt, Common Errors in English.
Unit 5:-
Oral Presentation Importance, Characteristics, Presentation Plan, Power Point Presentation, Visual Aids.
Content:-
1. Nature of Communication, 2. Process of Communication, 3. Types of Communication 4. Communication : Basic Forms 5. Barriers in Communication 6. Business Correspondence [Letter Writing and Presentation] 7. Quotation/Order Letters/Tenders 8. Persuasive Letters : Sales Letters and Collection Letters 9. Claim Letters 10. Adjustment Letters 11. Social Correspondence 12. Memorandum [Memo] 13. Notice/Agenda/ Minutes 14. Job Application Letters 15. Cover Letters 16. Credit Letters 17. Enquiry Letters 18. Resume 19. Report Writing [Importance/Characteristics/Preparation] 20. Business Report . [Types/Characteristics/Presentation] 21. Status Report 22. Analytical Report 23. Inquiry Report 24. Newspaper Report 25. Common Errors in English 26. Presentation (Oral/Power Point/Visual Aids)