Different Thinking

Creative Strategies for Developing the Innovative Business

• Author(s): Anja Förster, Peter Kreuz,
• Publisher: Kogan Page Publishers
• Pages: 198
• ISBN_10: 0749448407
  ISBN_13: 9780749448400
  
• Language: en
• Categories: Business & Economics / Customer Relations , Business & Economics / Management , Business & Economics / Strategic Planning , Business & Economics / Industrial Management , Business & Economics / Organizational Development , Business & Economics / Personal Success ,

Description:... Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals.To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.