A Chinese Firm Goes Global

The Gree Story

• Author(s): Zonglin Chen, Xibing Zhou,
• Publisher: Paths International Limited
• Pages: 185
• ISBN_10: 1844641139
  ISBN_13: 9781844641130
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Infrastructure , Business & Economics / International / General , Business & Economics / Industries / Manufacturing , Foreign Language Study / Chinese , Political Science / World / Asian , Technology & Engineering / Electrical ,

Description:... This casebook examines the success of Gree Electric Appliances, taking a close look at Grees marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. Part of the practical new China MBA Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.