Marketing Management:Global Perspective Indian Context

• Author(s): Ramaswamy,
• Publisher: Macmillan
• Pages: 912
• ISBN_10: 0230637299
  ISBN_13: 9780230637290
  
• Language: en

Description:... FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a