Handbook of Qualitative Research Methods in Marketing

• Author(s): Russell W. Belk,
• Publisher: Edward Elgar Publishing
• Pages: 608
• ISBN_10: 1847204120
  ISBN_13: 9781847204127
  
• Language: en
• Categories: Business & Economics / Marketing / Research , Business & Economics / Consumer Behavior , Social Science / Research ,

Description:... A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry