The One to One Fieldbook

The Complete Toolkit for Implementing a 1 to 1 Marketing Program

• Author(s): Don Peppers, Martha Rogers, Bob Dorf,
• Publisher: Capstone
• Pages: 406
• ISBN_10: 1900961873
  ISBN_13: 9781900961875
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Advertising & Promotion , Business & Economics / Customer Relations , Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.