Introduction to Electronic Commerce

• Author(s): Efraim Turban, David King, Judy Lang,
• Publisher: Pearson Education
• Pages: 539
• ISBN_10: 0138010145
  ISBN_13: 9780138010140
  
• Language: en
• Categories: Business & Economics / Industries / Retailing , Business & Economics / E-Commerce / General , Computers / Online Services ,

Description:... For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.