Saying Good-bye to Managed Care
Building Your Independent Psychotherapy Practice
Description:... TABLE OF CONTENTS: Part 1: Can I Run My Practice without Managed Care? 1 Saying Goodbye to managed Care: How You Can Do It. 2 Are You a New Professional or Graduate Student or Are You New to Private-Pay Practice? 3 Fast-Food Psychotherapy. Part 2: All About Money. 4 Money Matters. 5 How to Ask for Money and How to Get It. Part III: Carving Your Niche and Marketing Your Services. 6 Watch Your Language! 7 Are You a Generalist, Specialist, or Both? 8 Your Path to Success: The Gold Standard. 9 Value-Added Services: Why Other Professionals Need Psychotherapists. 10 It Is Moral to Market. Part IV: Basic Tools of the Trade. 11 Stationery and Business Cards. 12 Flyers, Newsletters, Fact Sheets, and Brochures. Part V: Intermediate Tools of the Trade. 13 Speeches and Workshops. 14 web Listings and Basic Web Pages. Part VI: Advanced Tools of the Trade. 15 Press Releases, Pitch Letters, and Authoring a Book. 16 Interviewing for Print, Radio, and Television. 17 Advanced Web Sites, Virtual Groups, Online Counseling, E-zines, and Electronic Publishing. 18 Advertising. Part VII: Putting It All Together. 19 The Final Step to Success: Using What You Know to Create Your Independent Psychotherapy Practice.
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