Publishing in China
An Essential Guide
Description:... This is the first book ever written in English for the western audience about the publishing industry in China. The second edition incorporates the industry's most recent developments over the past five years (2005-2009). The book systematically presents the current conditions as well as the future trends of the publishing industry in China, covering three major Chinese language markets: the Chinese mainland, Taiwan, and Hong Kong. It discusses the cooperation between Chinese publishers and their overseas counterparts, Chinese-foreign copyright trade, and foreign investments in the Chinese publishing industry. Further, it analyzes the operations of different types of foreign publishing companies in China. Since its first edition, this book has won great accolades from the international publishing community, being recognized as the most authoritative account of the Chinese publishing industry.Also available in the Gale Virtual Reference Library (eBook).eBook pricing varies according to the size of your institution. Please contact us for details.eBook ISBN-13: 9789814253574
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