Decision Drivers An in-depth study of factors influencing premium car buyers

• Author(s): Dr. Babar Zamaan Mohammed ,
• Publisher: Book Rivers
• Pages: 374
• ISBN_10: 9390548780
  ISBN_13: 9789390548781
  
• Language: en
• Categories: Sports & Recreation / Motor Sports / Automobile Racing ,

Description:... Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.