Why I Am Paying More

About the bookpenned by an economics professor from iim-ahmedabad, why i am paying more: price theory and market structures made simple has the right inputs for the making of the "quintessential professional." this book includes a number of illustrative graphs, case studies and charts to enhance understandability and ensure simplicity in the delivery of concepts.it consists of ten chapters that extensively elucidate the concepts of microeconomics, market competition, mechanisms adopted to achieve consumer surplus, reasons for market failure and ways to mitigate them. Microeconomics portion explains in detail cost, utility, supply and demand curve, price ceiling and floor, product and consumer surplus and dead weight loss. The chapter on market competition brings to light the various forms of market competition, namely perfect, monopoly and oligopoly. Real time business and consumer examples make the book intriguing to read through the concepts. The last chapter is a summary and ends with a riveting crossword.references at the end of each chapter are provided for expanding one's knowledge on any specific topic. Why i am paying more: price theory and market structures made simple is de rigueur for all economics grads. A gripping book till the very end, it illuminates us on the simple business norms and tacts that we have been unaware of. The book was published in december 2013 by rhi and is now available in paperback.key features second book in the iima book series. This book is intelligible and relevant to all kinds of audience. The concepts discussed are applicable in our daily lives and help understand business strategies and consumer politics better.