Awareness of the significance of intangible cultural heritage (ICH) has recently grown, due to the promotional efforts of UNESCO and its Convention for the Safeguarding of the Intangible Cultural Heritage (2003). However, the increased recognition of intangible heritage has brought to light its undervalued status within the museum and heritage sector, and raised questions about safeguarding efforts, ownership, protective legal frameworks, authenticity and how global initiatives can be implemented at a local level, where most ICH is located. This book provides a variety of international perspectives on these issues, exploring how holistic and integrated approaches to safeguarding ICH offer an opportunity to move beyond the rhetoric of UNESCO; in partiular, the authors demonstrate that the alternative methods and attitudes that frequently exist at a local level can be the most effective way of safeguarding ICH. Perspectives are presented both from "established voices", of scholars and practitioners, and from "new voices", those of indigenous and local communities, where intangible heritage lives. It will be an important resource for students of museum and heritage studies, anthropology, folk studies, the performing arts, intellectual property law and politics.