Business Survival Analysis Using SAS: An Introduction to Lifetime Probabilities
Solve business problems involving time-to-event and resulting probabilities by following the modeling tutorials in Business Survival Analysis Using SAS®: An Introduction to Lifetime Probabilities, the first book to be published in the field of b...
From first principles, this book teaches survival analysis by highlighting its relevance to business cases. A pragmatic introduction to survival analysis models, it leads you through business examples that contextualize and motivate the statistical methods and SAS coding. Specifically, it illustrates how to build a time-to-next-purchase survival model in SAS® Enterprise Miner™, and it relates each step to the underlying statistics and to Base SAS® and SAS/STAT® software. Following the many examples—from data preparation to validation to scoring new customers—you will learn to develop and apply survival analysis techniques to scenarios faced by companies in the financial services, insurance, telecommunication, and marketing industries, including the following scenarios:
- Time-to-next-purchase for marketing
- Employer turnover for human resources
- Small business portfolio macroeconometric stress tests for banks
- International Financial Reporting Standard (IFRS 9) lifetime probability of default for banks and building societies
- "Churn," or attrition, models for the telecommunications and insurance industries
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