The Oxford Handbook of Innovation Management (Oxford Handbooks)
The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation i...
by Mark Dodgson (Author), David M. Gann (Author), Nelson Phillips (Author)
Oxford University Press
English — 2015
The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management.
The book addresses the traditional concerns of innovation management--such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing--but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for environmental sustainability, and its evolving nature and practice in Asia.
Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation outcomes in their organizations.
The book addresses the traditional concerns of innovation management--such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing--but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for environmental sustainability, and its evolving nature and practice in Asia.
Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation outcomes in their organizations.
این کتاب از Oxford University Press یا وبسایت آمازون با رعایت کامل قوانین کپیرایت خریداری خواهد شد و در اختیار شما قرار میگیرد.
فایلهای مشابه
25٪−
azw & pdf
Social Media Marketing: Learn Strategies on How to Use FaceBook, YouTube, Instagram & Twitter to Grow Your Following, Build Brand Awareness and Drive Traffic to Your Business.
نظرات
هنوز نظری ثبت نشده — اولین نفر باشید.
در حال بارگذاری فرم ثبت نظر...
بهترین کتابهای تبلیغات زبان اصلی
این لیست بهطور مرتب بهروزرسانی میشود.
پرفروشترین فایلها
همه ←
دیدگاه کاربران
4.8
میانگین امتیاز از 756 نظر
منبع مورد نظرتون رو پیدا نکردید؟
فقط مشخصات کامل منبع درخواستی وارد کنید:
در کمتر از ۲ ساعت به شما پاسخ خواهیم داد!
صفحات پر بازدید سایت
ثبت درخواست کتاب و منابع لاتین (رایگان)
دانلود رایگان کتاب از آمازون و گوگل بوکز + آموزش
سفارش چاپ کتاب زبان اصلی خارجی افست و دیجیتال PDF تک جلدی
خرید کتاب لاتین علمی اورجینال 2025 + دانلود pdf خارجی
خرید کتاب از آمازون در ایران، تحویل سریع فایل کیندل و PDF
خرید کتاب از گوگل بوکز - خرید کتاب گوگل پلی