Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites
مشخصات فایل Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites نویسنده de Leon, Niaw ناشر سال 2017 این فایل به صورت آفلاین ارسال خواهد شد.
Microcopy consists of the headings, hint texts, placeholders, summaries, and instructions throughout a website or app. These small pieces of content often get overlooked to the detriment of the application or website you’re building. And yet it’s one of the ingredients that make the difference between tech that fades into obscurity and those that go on to become extremely successful products.
We'll understand how:
- One retail firm increased revenues by $25M monthly by changing one word
- A website prevented thousands of credit card billing errors using a single sentence
- An enterprise chat app used playful microcopy to grow to a $3.6B valuation
At the end of this ebook, you'll understand the power of microcopy through many real-life examples and learn how to:
- Analyze microcopy for strengths and weaknesses
- Identify opportunities to use microcopy
- Plan your microcopy
- Start writing microcopy
- Validate its effectiveness
"The content is good. Copy is something that I've been trying to get my hands on so Chapter 7 was very helpful for me." -- Jelvin Base, UI/UX Designer
"I really like it since i'm still new in microcopy and gives me an idea why microcopy is important for every app and website. It's easy to understand and apply specially for beginners like me. I will definitely recommended this book to my friends." -- Eric Luciano, Front-End Developer
"Niaw prepares her readers for the wonderful world of Microcopy (and burritos) with great examples here and there partnered with the value of using it, reasoning as to how Microcopy works, and flavourful wordplays. This short but tasty book proves how powerful small things like microcopy can make a big difference to your designs." -- Pierce Jonota, Designer
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