Polls, Their Use and Misuse in Politics

• Author(s): Charles W. Roll, Albert Hadley Cantril,
• Publisher: Seven Locks Press
• Pages: 177
• ISBN_10: 0932020011
  ISBN_13: 9780932020017
  
• Language: en
• Categories: History / General , Social Science / General , Social Science / Sociology / General ,

Description:... The book describes Cantril's experience of interpreting what the polls reported and analyzing the meaning of the fundamental structures of attitudes and prejudice and the underlying depths of public opinion. In addition to throwing light on the techniques of public opinion polls by which the public is being constantly assayed, the authors warn, instruct and strike a moral and social concern in a timely fashion.