Public Relations Writing and Media Techniques

• Author(s): Dennis L. Wilcox,
• Publisher: Pearson/Allyn and Bacon
• Pages: 578
• ISBN_10: 020541849X
  ISBN_13: 9780205418497
  
• Language: en
• Categories: Business & Economics / Public Relations , Language Arts & Disciplines / Study & Teaching ,

Description:... Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.