A Handbook

Using Market Segmentation to Increase Transit Ridership

• Author(s): Rebecca Elmore-Yalch, Transit Development Corporation, Transit Cooperative Research Program,
• Publisher: Transportation Research Board
• Pages: 194
• ISBN_10: 0309062683
  ISBN_13: 9780309062688
  
• Language: en
• Categories: Transportation / General , Transportation / Public Transportation ,

Description:... Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.