Strategic Management

Principles and Practice

• Author(s): Vinh Sum Chau, Barry Witcher,
• Publisher: Cengage Learning
• Pages: 338
• ISBN_10: 1408063956
  ISBN_13: 9781408063958
  
• Language: en
• Categories: Business & Economics / Strategic Planning , Business & Economics / Economics / General ,

Description:... What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.