The joy and significance of serendipity in retail

• Author(s): FAIRE,
• Publisher: FAIRE
• Pages: 52
• Language: en
• Categories: Business & Economics / Industries / Retailing , Business & Economics / E-Commerce / Online Trading , Antiques & Collectibles / Buying & Selling / Online Sales , Business & Economics / E-Commerce / Digital Marketing ,

Description:...

A report from FAIRE: 89% of shoppers trust recommendations from people they know over brand advertising, making peers the biggest influence on shopping decisions.

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Serendipity and discovery today: The cultural context of serendipity and discovery, and what it means for retail

“In the rapidly changing world, information is abundant but rather chaotic. The adaptive power of serendipity allows people to notice treasures within the wild sea, but only for those who understand how it works.”

Dr. Quan-Hoang Vuong

Director of the Centre for Interdisciplinary Social Research