Description:... The Radio Broadcasting Industry offers students a comprehensive and current examination of radio from an industry perspective. Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio from early history to current programming, ownership and regulatory developments and previews future technological considerations. By placing a strong emphasis on the business of radio, students develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms.
The Radio Broadcasting Industry offers students a comprehensive and current examination of radio from an industry perspective.
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio from early history to current programming, ownership and regulatory developments and previews future technological considerations. By placing a strong emphasis on the business of radio, students develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms.
به شما اطمینان می دهیم در کمتر از 8 ساعت به درخواست شما پاسخ خواهیم داد.
* نتیجه بررسی از طریق ایمیل ارسال خواهد شد
شماره کارت : 6104337650971516 شماره حساب : 8228146163 شناسه شبا (انتقال پایا) : IR410120020000008228146163 بانک ملت به نام مهدی تاج دینی