Write to Sell : The Ultimate Guide to Copywriting

• Author(s): Andy Maslen,
• Publisher: Marshall Cavendish International Asia Pte Ltd
• Pages: 194
• ISBN_10: 9814868434
  ISBN_13: 9789814868433
  
• Language: en
• Categories: Business & Economics / Sales & Selling / General ,

Description:... How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers!

Read this book and you’ll learn:

The confidence and skills to write better copy
New ways to gain readers’ attention, respect and trust
Hints and tips on turning selling skills into copywriting skills
Simple techniques to improve the readability of your copy
The impact of design and layout on copywriting
The meaning of good written English – the rules you must follow, the rules you can safely ignore